Leveraging Social Media is lab for a maximum of twenty-five like-minded arts organizations in the Bay Area. Led by social media expert and industry leader Beth Kanter, this series will consist of two all-day, face-to-face seminars and two conference call sessions in-between. Participants will explore how to develop effective social media strategy for arts and culture organizations, and will allow each participating organization to develop specific “listening and engaging” experiments on Twitter to learn how to harness social media first-hand.


By the conclusion of the workshop, participants will:
• Understand the basics of a designing an effective social media strategy
• Have a methodology for learning and improving strategy through thoughtful experiments
• Understand how to increase audience engagement in program development and promotion
• Have a methodology for analyzing the return on investment
• Encourage and Inform a particular, local cohort to serve as models and mentors for others


These workshops are made possible thanks to generous support from the William and Flora Hewlett Foundation, The Wallace Foundation via The San Francisco Foundation and Grants for the Arts, and the Koret Foundation. They are organized by Theatre Bay Area.


Syllabus
Participants
April Agenda
Check In Calls
June Agenda
Social Media Game
Resources

Experiments
Twitter
Listening

(Optional)
Facebook

Social Learning
Experiments
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Live Notes

Attribution Policy
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