La Pena Notebook

Describe Experiment: Increase engagement and number of Fans on Facebook to raise awareness of block party event and productions.


Tasks:

(1) Vanity URL for Fan Page
(2) Get to know your fans and what fan pages they join
(3) Post 3x a week - cross post on similar arts organization's walls - exchange for favorite fan page -
(4) Keep an eye on insights for levels of engagement
http://www.allfacebook.com/2009/03/facebook-page-strategy/