September 10, 2007

A Crash Course in Social Media for Arts People

hosted by the Greater Philadelphia Cultural Alliance

Flickr Photos
Links that may be helpful and were discussed or mentioned during the workshop

Introduction (10:00-10:30)
• Overview of the Day
• Icebreaker: Twitter on Paper Your Burning Questions in 140 characters

Social Media Overview (10:30-11:15)

• Should Your Organization Embrace Social Media or Not?
• Why It is Important
Cute Dog Theory: Thinking Strategically about Social Media

• Spectrogram Exercise: Our organization is/isn’t ready and why

Break – 11:15-11:30

Arts 2.0 – Examples of how arts organizations and artists are using social media Tools and Strategies (11:30-12:30)

• Listening
• Get others to blog
• Telling your story: Blogs, Flickr, and YouTube
• Social Networking
• Twitter

Content in slide show based on these blogs posts
Arts 2.0 Examples
Arts on YouTube
Time Investment


Introduction to the Social Media Game (1:30-2:00)

• A Framework: P-O-S-T
Metrics and Measurement
• Game Time: How to Play

See Social Media Game wiki and a copy of the cards are here.

Small Group Work (2:00-2:45)

• Identify a scenario or organization in your group
• Brainstorm: People, Outcomes, Strategy, Tools
• Discuss metrics and measurement

Small Group Report Outs (2:45-3:30)

Questions and Reflections (3:30-4:00)

• Just three words
• Reflection form