Philadelphia

=Philadelphia= Agenda September 10, 2007

**From WYSIWIG TO WIKI A Crash Course in Social Media for Arts People** hosted by the [|Greater Philadelphia Cultural Alliance]

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[|Flickr Photos] Links that may be helpful and were discussed or mentioned during the workshop Participants

• Overview of the Day • Icebreaker: Twitter on Paper Your Burning Questions in 140 characters
 * Introduction (10:00-10:30)**


 * Social Media Overview (10:30-11:15)**

• Should Your Organization Embrace Social Media or Not? • Why It is Important • [|Cute Dog Theory]: Thinking Strategically about Social Media

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• Spectrogram Exercise: Our organization is/isn’t ready and why

Break – 11:15-11:30


 * Arts 2.0 – Examples of how arts organizations and artists are using social media Tools and Strategies (11:30-12:30)**

• Listening • Get others to blog • Telling your story: Blogs, Flickr, and YouTube • Social Networking • Twitter

Content in slide show based on these blogs posts [|Arts 2.0 Examples] [|Arts on YouTube] [|Time Investment]


 * Lunch**


 * Introduction to the Social Media Game (1:30-2:00)**

• A Framework: P-O-S-T • [|Metrics and Measurement] • Game Time: How to Play

See Social Media Game wiki and a copy of the cards are [|here].


 * Small Group Work (2:00-2:45)**

• Identify a scenario or organization in your group • Brainstorm: People, Outcomes, Strategy, Tools • Discuss metrics and measurement

Small Group Report Outs **(2:45-3:30)**


 * Questions and Reflections (3:30-4:00)**

• Just three words • Reflection form