San+Francisco+Gay+Men's+Chorus

media type="custom" key="6374161"
 * San Francisco Gay Men's Chorus**
 * Social Media Lab - Listening Experiment **


 * __ Objective: __**

Specific: Find out where our core audience is hanging out on-line and what they are saying about LGBT choral music with a view to generally incorporating good ideas into our marketing and specifically to increasing # of Facebook fans by 100% and establishing a viable and relevant Twitter presence.

Measurable: Bi-weekly synopses of content and key findings shared at half-hourly meetings prior to rehearsal.

Attainable: Listening posts monitored by a team of dedicated personnel. Synopses posted to a template on Google Docs.

Relevant: Listening posts established via Google Alerts, following other LGBT Choruses on Twitter, Key word searches on Twitter, joining other LGBT Chorus Facebook Fan Pages.

Time Bound: Listening experiment to be conducted April 19, 2010 through June 11, 2010.


 * __Audience Segment:__**

M+F LGBTQA 30+ with social capital and an affinity for the arts who may require education as to the relevance and repertoire of SFGMC.

“Gay Chorus” || Twitter Follow LGBT Choruses || Twitter Key Words || Facebook LGBT Choruses Fan Pages || LGBT Blogs ||
 * |||||||||||| ** Listening Post ** ||
 * ** Team Member ** || Google Alerts “SFGMC” || Google Alerts
 * Jeffrey Huang ||  ||   || X || X ||   ||   ||
 * Ken McPherson ||  ||   ||   ||   ||   || X ||
 * Jim Nickerson || X ||  ||   ||   || X ||   ||
 * Teddy Witherington ||  || X ||   ||   ||   ||   ||


 * __Next Steps:__**

1. 4/18: Establish interest/participation of Team Members - TVW 2. 4/18 – 4/30: Set up Google docs template – JN 3. 4/18 – 4/30: Set up first check-in meeting – TVW 4. 4/18 – 4/30: Further research on tools and appropriate listening posts – JN 5. 4/19: Establish Twitter key words – JH 6. 4/19: Commence listening - All 7. 4/30: Upload synopses to Google docs template – All 8. 5/01: Meeting to review reports