La+Peña+Cultural+Center

La Pena Notebook

Describe Experiment: Increase engagement and number of Fans on Facebook to raise awareness of block party event and productions.

Tasks:

(1) Vanity URL for Fan Page (2) Get to know your fans and what fan pages they join (3) Post 3x a week - cross post on similar arts organization's walls - exchange for favorite fan page - (4) Keep an eye on insights for levels of engagement http://www.allfacebook.com/2009/03/facebook-page-strategy/