Opera+San+Jose


 * Opera San Jose

Presentations

media type="custom" key="6374135"

media type="custom" key="6374141"

Lab Notebook

EXPERIMENT: Twitter/Listening Mashup

Describe:**

1) #operaplot
 * participate as "sponsor" of #operaplot
 * work on Twitter listening/responding by monitoring
 * piggyback by offering special prize(s) for OSJ-related #operaplot tweets

2) Analysis: build out Twitter presence using Follower analysis tools (below)
 * identify new users to follow/retweet/connect with: lots of followers, local, etc.
 * invite some "influencers" to event- dress rehearsal, etc.

http://twitter.mailana.com/ http://friendorfollow.com/
 * __Twitter Analysis Tools__**


 * PROJECT NOTES:**

4/14- Had call-in with Beth to clarify plans for our Twitter experiment. Goals are two-fold: participate in 2010 #operaplot competition as both an 'official' sponsor and as an independent reviewer; expand/improve use of Twitter by analyzing social circle using Mailana & Friend or Follow and identifying our key influencers. -MKH

4/19- __#operaplot__: secured restaurant contribution for prize package but still waiting to hear from hotel, received invoice from Marcia and filed check request. __Analysis__: having trouble getting Mailana to cooperate; have DM'd Pete, and will shift to FoF. -MKH

4/27- __#operaplot__ madness! Got Elizabeth set up with Tweetdeck just in time (last Friday!). This week, we're both following the entries using a hashtag-filtered column in Tweetdeck; she's learning to navigate, RT and comment & I'm keeping a word doc. list of tweets relevant to our '10-'11 Season for our part of the competition. Vendor file completed; expecting cheque to be cut/sent to Marcia this week. __Analysis__: last week, ran FoF analysis; have started trying to engage peeps we're following (RTs, comments,etc.), & identifying influential Followers to follow back.

5/20- #operaplot went well; out of nearly 1,000 entries, over fifty were for operas in our coming season. The overall winners wound up being from NYC and western Europe, so sadly, no one chose our main prize; we awarded our side prize to a Twitterer from San Francisco, and two extra prizes to Twitter followers from San Jose & NYC. Reviewed Twitalyzer results; continued processing FoF results & attempting to continue reaching out to influencers. No updates at this time due to production schedule and conflicting time demands....